Today, more companies discover that caring for the wellness of their employees is one of the smartest investments they can make. After all, a healthy worker is a happy worker.

REPerformance Inc. is a Sudbury-based app that’s banking on the fact that employers are seeing the benefits of bettering the health of the people who drive their bottom line. Callen McGibbon, the CEO and founder of REPerformance, has an extensive history in the strength and conditioning field.

From his days as a strength coach for teams at Laurentian University to coaching NHL players like Leon Draisaitl, Nick Foligno and Marcus Foligno, McGibbon has devoted his life to working with athletes young and old. With the next phase of REPerformance, he’s aiming to take over the corporate wellness world.

“We’re a company whose mandate is to educate people and equip them with the tools to achieve any health goals they desire,” McGibbon said. “We are on a mission to disrupt the fitness and benefits industry—from education to workplace—by equipping everyone with the skills and tools to be able to live the life they feel optimized in.”

The platform is like providing each employee with their own personal digital trainer. They take a self-assessment, which leads to personalized workout plans. With access to a robust training database and analytics, users can then take control of their own fitness and health.

The original vision of REPerformance was a piece of software to standardize athletic testing in rural communities across northern Ontario. But when that failed, McGibbon set his sights on the education field, and now REPerformance is the only approved digital fitness product for the curriculum in Ontario schools.

With a strong foothold in the Ontario education system, they’re looking to expand from helping kids with their health and wellness to helping those in the corporate realm reach their goals.